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The Bluetooth audio market is experiencing strong growth, wi

Source:未知Date:2020/04/28 浏览:

HC Audio Lighting reported that no one would want to deal with all kinds of data interfaces and data lines all day long, and Bluetooth as a transmission method that uses practical technology to improve people's user experience is equivalent to a "quick knife" It can be called the terminator of quickly cutting off the audio lines of headphones, speakers and entertainment equipment, etc., so that users can have a music and entertainment experience without wires.

Audio market: Bluetooth gradually replaces traditional wired devices
Bluetooth earphones-As the earliest wireless audio equipment, Bluetooth earphones have become one of the necessary accessories for mobile phones from headphones to TWS true wireless earbuds.  

Bluetooth speakers-Whether it is a high-fidelity home audio-visual system, or travel portable entertainment, Bluetooth speakers meet various needs in many forms. 


Vehicle-mounted system-The Bluetooth vehicle infotainment system is connected to the driver's mobile phone to provide hands-free audio transmission and calls to ensure driving safety.

In many areas, Bluetooth continues to shape the way we interact with and discover the world. Almost all new smartphones, tablets and laptops now use Bluetooth. The data shows that the shipments of Bluetooth devices continue to grow. In 2019, the shipments of Bluetooth devices will reach 4 billion units, and it is expected to maintain a compound annual growth rate of 8% in the next 5 years. By 2023, total Bluetooth device shipments will reach 5.4 billion units.
Although Bluetooth is expanding into new markets and applications, Bluetooth wireless audio transmission solutions are still growing. It is expected that the compound annual growth rate of shipments in the next five years will reach 7% to 1.27 billion units. By 2023, 39% of the Bluetooth devices shipped will support audio transmission. Among them, by 2023, the annual shipment of Bluetooth headsets and headphones will exceed 720 million, still the most popular audio and entertainment equipment category.

The market transformation from wired to wireless speakers has been basically completed. At present, the ratio of Bluetooth headsets to wired headsets has reached one to one. By 2023, nearly 90% of speakers will be equipped with Bluetooth.

In the next few years, the number of enterprises in China's Bluetooth speaker industry will still show a rapid upward trend, driving the industry's output and supply to rise. It is expected that by 2022, China's Bluetooth speaker industry will exceed 60 million units. The rapid development of wireless portable speakers and sound walls shows consumers' demand and confidence in wireless audio.  
Studies have shown that the value of the smart speaker market can reach US $ 7 billion in 2019
Bluetooth speaker industry upstream development status
1) Current status of the speaker market
Speakers and speaker systems are the key components of audio equipment. Its quality will directly affect the sound quality of the entire audio system. The development of the downstream audio industry will promote the development of the speaker unit industry. China's electro-acoustic device industry started late. After years of development, manufacturers of the electro-acoustic device industry have mastered all the production technologies of electro-acoustic devices from components to finished products through self-development, forming a complete production system for the electro-acoustic device industry And a perfect industrial chain. At present, China is the world's largest producer and exporter of electroacoustic devices and a global electroacoustic device processing center. 


Chart: 2010-2016 China speaker industry output growth analysis
Data source: China Research Institute PricewaterhouseCoopers


Chart: 2016 Chinese speaker brand attention
Data source: China Research Institute PricewaterhouseCoopers
2), Bluetooth chip
Global shipments of Bluetooth chips reached 2.8 billion in 2014, more than 4 billion in 2015, and increased to 5.4 billion in 2016, a year-on-year increase of more than 35%. According to market demand, the market demand for Bluetooth chips will exceed 200 billion .
Chart: Global Bluetooth chip shipment growth from 2014 to 2016
Data source: China Research Institute PricewaterhouseCoopers
In 2010, the shipment of Bluetooth chips was 772 million. In 2014, its shipments increased to 2.608 billion. By 2016, the shipments increased by more than 3 billion, accounting for 55.56% of global shipments. Bluetooth chip market.
Bluetooth speaker industry upstream development trend
1) Speaker
China's multimedia audio, home theater audio, car audio, professional audio (including public broadcasting) and other terminal application products will continue to increase demand for speakers, and the Chinese speaker industry will maintain steady growth. At the same time, the industry will show a trend of specialization in subdivided fields, more localization of products, and market concentration to dominant brand enterprises.
Miniature electroacoustic devices, MEMS microphones, Bluetooth electroacoustic products, car speakers, high-power speakers, and professional-grade electroacoustic devices in China's electroacoustic industry have emerged in the international market. The demand for speakers such as multimedia audio, home theater audio, car audio, professional audio (including public address) and other terminal applications will continue to increase, and the Chinese speaker industry will maintain steady growth. At the same time, the industry will show a trend of specialization in subdivided fields, more localization of products, and market concentration to dominant brand enterprises.
The audio component that determines the core of the sound quality is the speaker. With the popularity of notebook computers and mobile phones, the design of the audio has paid more and more attention to the compactness of the appearance and the convenience of carrying. The speaker will be miniaturized, low distortion, high sensitivity, large dynamic range, Broadband and good transient response development. The use of ultra-thin speakers for notebook computers and mobile phones has become a trend. Thin speakers for TVs and automobiles have also been put into research and development. These have provided unlimited power for the rapid development of miniature speakers. Only smaller sizes, more power and frequency The louder speakers can be better adapted to market demand.
2) Bluetooth chip
Trend 1: Bluetooth technology will shine in the smart home market
Smart home
Originated from the promotion of mesh technology, the compound annual growth rate of Bluetooth technology in smart home from 2013 to 2018 is as high as 232%. The mesh technology has changed the traditional Bluetooth networking method, forming a grid in the form of broadcasting, making up for the shortcomings of traditional Bluetooth that cannot form a large-scale network, and enhancing the wall-penetrating ability, effectively expanding the application prospects of Bluetooth.
Only home content, 87 Bluetooth devices may be used, such as doors and windows, garages, kitchen alarms, sinks, floor drains, dining tables, tables and chairs, bedrooms, balconies, etc.
On the other hand, the emerging low-power Bluetooth technology (BLE) also occupies a pivotal position in the entire low-power wireless communication market, and the explosion of the smart home market will greatly promote the rapid growth of BLE technology.
There are three main reasons: first, BLE itself has the advantage of low power consumption, and after several years of development, Bluetooth technology has become a generally accepted standard in the market; followed by mobile operating system support for Bluetooth, Bluetooth technology is currently portable devices Standard configuration; then the development of related applications and accessories, among which Bluetooth headset, Bluetooth car and Bluetooth MP3 are very popular among users. Zhuo Wentai said that the future Bluetooth technology alliance will aim at all scenarios where low power consumption and low speed are urgently needed. He pointed out that Bluetooth will form a good complement with WiFi in the future.
Trend two: Bluetooth chip with processing capability combined with sensor
In order to better realize intelligence, the future Bluetooth chip will be deeply integrated with the sensor, it is possible that the manufacturer will provide a Bluetooth package in the form of a SIP package. Zhuo Wentai said that in the future, the combination of Bluetooth and sensors can send the collected data directly to the cloud for processing, so that each device equipped with a Bluetooth module becomes a smart device. Such applications can have great potential in homes and offices. .


Trend 3: Indoor positioning based on Beacon technology
Bluetooth-based Beacon positioning technology has high precision and low cost, which will subvert the future retail model. For example, when you walk into a retail store, Beacons positioning technology can accurately locate you. When you walk to a coat window, your phone will pop up relevant promotional information, and even recommend clothes based on your previous purchase big data.
Editor in charge: Huang Lifang
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